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Apple stock slips after iPhone 13 launch event

Apple shares fell over 1% yesterday after the tech giant unveiled the latest smartphone model, the iPhone 13, as well as a variety of other products. This kind of stock reaction is not unusual for the tech giant. In the past, Apple’s shares fell on three-quarters of the days Apple unveiled new iPhones, according to data compiled by Bloomberg. The poor performance is probably the result of investors becoming accustomed to regular innovation from Apple and many of the details being reported prior to the presentations, therefore any positive impact of a new release has typically already been priced into the stock, according to Bespoke Investment Group.

During the presentation Apple revealed that the new iPhone 13 will come in five colors and will cost $799.00. New device will be equipped with an advanced dual camera system, OLED screen display, A15 bionic chip and 5G connectivity. The new battery will last two hours longer compared to previous models. The iPhone 13 Pro will be available in four different versions and include a larger display -- as large as 6.7 inches. For the iPhone 13 clients will need to pay  $999, while the iPhone 13 Pro Max will cost $1,099 and iPhone 13 mini is priced at $699. Design of all new iPhone models look very similar to the iPhone 12. Apple also announced new versions of its iPad tablet computer with a faster A13 bionic chip, as well as the 7th series of its AppleWatch.

"We are so excited for iPhone13," said Apple CEO Tim Cook. "For all its power and capability, we can't wait to see what our users can do with it." 

However, no new information has been provided regarding the Apple AirPods, which are due for an overhaul. The company also did not reveal plans to add satellite capability to the iPhone, something that’s expected as soon as next year.

Apple said iPhone revenues surged nearly 50% from last year to $39.57 billion, well above analysts’ expectations of $35.8 billion and the company is hoping that the new iPhone and a slew of other upgraded devices will boost sales during the upcoming holiday season.

Apple Inc (AAPL.US) stock pulled back from all-time high at $157.00 last week and downward move accelerated yesterday following its iPhone event. Stock price broke below the major area of support around $149.25 which is marked by the lower limit of the 1:1 structure, 23.6% Fibonacci retracement of the last upward wave and EMA 100 (purple line). If current sentiment prevails, then the next target for sellers is located at $144.15 and coincides with 38.2% Fibonacci retracement and 200 SMA (red line). Source: xStation5

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